Product Consulting Case Study Madrid

From Stalled Project to MVP in 90 Days

Socrú partnered with The Roadmap, a digital marketing agency, to bring structure, clarity and momentum to an internal web app that had struggled with stop-start progress. What began as fragmented communication and inconsistent delivery became a focused, aligned and systematic product development process.

About the Client and the Project

The Roadmap is a digital marketing agency built on measurable results and a step-by-step growth strategy.

As part of its evolution, the team began developing an internal client portal and web application to centralise KPIs, reporting, keyword rankings, proposals and timelines in one secure platform. The vision was strong and the team capable, but progress was inconsistent. Meetings were irregular, documentation was fragmented, and priorities were not clearly aligned. Work moved in bursts, then stalled. Despite shared ambition, there was no unified definition of what the MVP should be or what “done” truly meant.

MVP stands for Minimum Viable Product. It’s the simplest usable version of a product that delivers real value to users while including only the essential features.

How We Helped

Socrú stepped in to bring structure, shared understanding and operational clarity.

We began with a structured retrospective to surface the real friction points without blame. From there, we aligned the team around a defined MVP, translated requirements into user stories, clarified acceptance criteria and created a shared source of truth.

We introduced sprint management and a transparent Kanban workflow to replace siloed communication with visible, accountable progress. By organising documentation, formalising meeting cadence and implementing structured delivery cycles, we shifted the project from reactive momentum to predictable execution.

Outcomes and Outputs

Defined and Aligned MVP Delivered in 90 Days

Structured User Stories & Clear Acceptance Criteria

Transparent Sprint & Kanban Workflow Implemented

Clear agreement on priorities and what the team would focus on next

We bring clarity and focus to complex situations, helping teams move forward without overwhelm.

Our approach is informed by years of working in global product teams, recognising patterns and applying what works in context.

Testimonial

“We brought Ciara in when our app project had strong ideas and a capable team, but inconsistent momentum. Progress was stop-start. Meetings were sporadic. Documentation was fragmented. Everyone thought they understood the vision, but we weren’t fully aligned..

Ciara immediately changed the dynamic. She ran a structured retrospective that surfaced the real pain points without blame. It shifted the mood from frustration to clarity. Within weeks, we had a defined MVP, aligned user stories, acceptance criteria, and a clear definition of what ‘done’ actually meant.

The biggest shift was visibility and ownership. Moving to a structured sprint and Kanban workflow created transparency. Everyone knew what they were responsible for. Bottlenecks became visible. I no longer had to micromanage or run constant ad-hoc meetings.

As a founder, that saved me a huge amount of time and mental load. We went from over a year of uneven progress to launching a usable MVP in three months. Ciara doesn’t just advise. She brings alignment, clarity, and a practical path forward. We will absolutely work with her again.”

Rory, Founder of The Roadmap

Methodologies Explained

We applied a structured Agile approach tailored to the team’s context.

This combination established both structure and autonomy. Visibility increased. Ownership improved. Delivery accelerated.

Sprints

Introduced short, time-boxed delivery cycles with clear goals and review points. This created rhythm, urgency and focus, while preventing scope creep. Each sprint produced tangible progress toward a usable product increment.

Kanban

Provided visual clarity. By mapping tasks across defined stages and limiting work-in-progress, bottlenecks became visible in real time. The entire team could see where work stood without relying on ad-hoc communication.

Retrospectives

Enabled continuous improvement. Rather than assigning blame, they created a safe space to identify what was working, what needed adjustment and how the team could improve together.

Sprints

Kanban

Retrospectives

Enabled continuous improvement. Rather than assigning blame, they created a safe space to identify what was working, what needed adjustment and how the team could improve together.

Q&A Reflections

Paula – Designer

1. What was the biggest frustration before we started?

Progress felt inconsistent, frustrating and slow. There was no clear schedule, no structure for deliverables or documentation, and team efforts were fragmented.

2. What changed after the retrospective?

Identifying the pain points together allowed us to move forward intentionally and confidently. Once the problems were clearly defined, it felt like we were already halfway to solving them.

3. What was the value of defining the MVP and user stories?

Defining the MVP criteria made it clear that we were not fully aligned before. Once clarified, everyone had autonomy and clarity. The user stories refined the product into something usable and genuinely valuable.

Rory – Founder

1. What changed in daily workflow?

The Kanban board created organisation and visibility. Bottlenecks were visible without constant check-ins, and communication became structured rather than reactive.

2. What was the biggest shift for you personally?

Ownership increased across the team. I no longer had to micromanage. That reduced mental load and freed up strategic time.

3. What is the core benefit of this engagement?

Turning a stalled project into a live MVP in 90 days, while reducing frustration and increasing clarity.

Contact Us

If your product feels stuck in cycles of fragmented effort, unclear ownership or stop-start delivery, Socrú can help you bring structure and steady momentum. Book a call and let’s clear the path forward.

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